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Monthly Archive: July 2012


How Do Teens Communicate?

Today’s youth are the next generation of loyal customers. Those with jobs tend to have fewer financial responsibilities and more disposable income than older generations. To sell to them, it’s important to speak their language. This year’s scholarship contest included a survey asking teens about the social networks and technology they use to communicate daily. …

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SMS (Text) Marketing Trumps Social Media Marketing

SMS (text messaging) has open rates of 98% vs the 27% email open rates or Social Media view rates. Since there are 234 Million Mobile device users vs the 91 Million Facebook users (which you HAVE to be able to login too to see them), shows that businesses can target thier own existing consumers and …

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Permanent link to this article: http://www.evanscraig.com/sms-text-marketing-trumps-social-media-marketing/


Do You Know the Basics of Analyzing Your Website Traffic?

Statistical analysis of web traffic can be a valuable tool for a number of different reasons. But before you make full use of this tool, you need to understand how to interpret the data. Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent …

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Permanent link to this article: http://www.evanscraig.com/do-you-know-the-basics-of-analyzing-your-website-traffic/


Being Mobile for LOCAL Marketing

Being mobile means being available to ALL the tourists on thier smartphones. Are you readily available to all those tourists that come to your local community?  Mobile is a must-have for every business with a retail presence or that competes with a business that has a retail presence since mobiles and tablets go shopping. Be …

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Permanent link to this article: http://www.evanscraig.com/being-mobile-for-local-marketing/

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