44% have made a purchase following a local search on their phone
*Google & Ipsos
Mobile is the ultimate tool for local marketing
77% have contacted a business following a local search on their phone
*Google & Ipsos
- It knows where you are:
this can help you provide a customized message to users. - It’s personal:
typically people have one mobile device, with a 1:1 relationship. - It’s available 24/7:
it’s probably the first thing you check when you wake up. - It’s social:
the essence of the device is that it is a social tool for communicating.















