In 2013, businesses and marketers also witnessed how these social media networks evolved much further into the digital marketing arena, with new tools and features that will generate even more business, and expect existing customers to come back for more.View full post
Instagram is one of the hottest social media platforms on the internet. When Facebook bought Instagram for $1 billion back in 2012 it not only increased the popularity of Instagram, but it also really showed the true value of the company. Smart small business owners in all industries are noticing Instagram and are trying to …View full post
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Have you ever been a coach to a neighborhood team? I know how it feels the first time I've coached a team of seven-year-old soccer kids and how much they can really test my patience, not to mention sanity as they run around kicking the ball like ants to a huge, white crumb. It feels strange at first, having to be stared at by a bunch of kids who they will know that I'm not the one in the field. Sounds wrong in a sense, right? But what is the dead about coaching?
Coaching is all about being a, well, 'coach' in the corporate world of handlers, front-liners and even a couple of benchwarmers biding their time to be given a chance to perform. I know how that feels when I go back to my regular day job. Some players are just MVP material, and some of them are just to support the MVP's so why bother sticking around? It sounds ironic when they say 'there is no I in team', but even the underachievers can be sore losers as well.
These are steps that can be done within the day, and no matter what, it takes determination to be a coach.
1. There is a WHOLE lot of talk these days about Corporate Team Building.
There are many, many options: vacation packages, rope courses, on-going office games, ice-breakers, etc. Management can also purchase videos, books, and seminar packages to assist them in building up their organization into a team worthy of belonging. A little later I will give you some ideas of where you can go for information on these team-building tools.
2. The truth about motivation is waiting to be grasped!
It is ripe and ready for you to put into action today. Don't settle for mind-numbing gibberish. Get practical in 3 small ways to begin looking forward to your alarm clock sounding off each morning before you huddle with the team.
3. Experience is the best thing despite of what course you graduated in.
There is something about being a people person who knows how to stir the energetic side of one individual, and more so when you mix it up with an entire team.
4. To question a person by his or her performance is sometimes required, but never question their knowledge or their intelligence.
Sadly, I have seen a few mistakes from past coaches who never seem to understand what a player has to go through to get the job right. It will lead to further aggravation and maybe even hostility. If you want the job done right, then go do it yourself. You'll see how it is to be at the receiving end and it will help your set a much better course for improvement.
5. Sending a player to the bench is probably the worse experience a coach has to go through, especially if your player is the top performer.
In dealing with this kind of person, see to it that he spills his guts voluntarily. Egotism in a performer tends to make them lose their focus on even the smallest mistakes, then you can catch him or her red handed. Be firm, but understanding about it.
6. Don't allow your position to blind you from what you are supposed to do.
Even coaches are human enough to think that they are far more superior, but only by rank. Even if you have been in their shoes when you were their age, it's better to dole out a piece of wisdom in order for them to realize that this will be for their own benefit.
7. Lastly, you should learn to trust yourself and your team.
Decisions and performance are primarily your goals, and there are many of them to see if they could perform the task much more efficiently. So before you think about sending one member to the bench, have a good chat with him or her and see if they have any problems. If it's too personal, then just encourage them to do their best and it also helps to give them a good, encouraging slap on the back.
I guess there's all there is to it. Being a corporate drone myself, I know how important it is for a company to be successful, and we're all part of that success. Coaches are there not to make your work a little difficult just because you have either an attitude problem or not much a performer, but they're the guides who will help you perform as hard as you can possibly can. You'll do them proud one of these days, as well as you.
Permanent link to this article: http://evanscraig.com/2012/10/the-game-of-life-start-your-own-coaching-7-days-program/
Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.
Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don’t understand how to apply it to your particular business and website. Let’s start by examining the most basic data - the average visitors to your site on a daily, weekly, and monthly basis.
These figures are the most accurate measure of your website’s activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.
There is often a great misconception about what is commonly known as “hits” and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.
The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.
The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.
It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.
Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.
If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.
As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.
Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.
After you have analyzed your visitor statistics, it’s time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is.
However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor’s needs and motivations.
Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.
Permanent link to this article: http://evanscraig.com/2012/10/how-analyzing-website-traffic-can-help-your-website/
When you hear the word “coach”, what comes first into your mind? Do you picture a basketball team with a man/woman shouting out directions? Or perhaps a football team with a man/woman pacing to and fro and calling out the names of the players? Coaching is no longer reserved to sports teams; it is now one of the key concepts in leadership and management. Why is coaching popular?
Coaching levels the playing field.
Coaching is one of the six emotional leadership styles proposed by Daniel Goleman. Moreover, it is a behavior or role that leaders enforce in the context of situational leadership. As a leadership style, coaching is used when the members of a group or team are competent and motivated, but do not have an idea of the long-term goals of an organization. This involves two levels of coaching: team and individual. Team coaching makes members work together. In a group of individuals, not everyone may have nor share the same level of competence and commitment to a goal. A group may be a mix of highly competent and moderately competent members with varying levels of commitment. These differences can cause friction among the members. The coaching leader helps the members level their expectations. Also, the coaching leader manages differing perspectives so that the common goal succeeds over personal goals and interests. In a big organization, leaders need to align the staffs’ personal values and goals with that of the organization so that long-term directions can be pursued.
Coaching builds up confidence and competence.
Individual coaching is an example of situational leadership at work. It aims to mentor one-on-one building up the confidence of members by affirming good performance during regular feedbacks; and increase competence by helping the member assess his/her strengths and weaknesses towards career planning and professional development. Depending on the individual’s level of competence and commitment, a leader may exercise more coaching behavior for the less-experienced members. Usually, this happens in the case of new staffs. The direct supervisor gives more defined tasks and holds regular feedbacks for the new staff, and gradually lessens the amount of coaching, directing, and supporting roles to favor delegating as competence and confidence increase.
Coaching promotes individual and team excellence.
Excellence is a product of habitual good practice. The regularity of meetings and constructive feedback is important in establishing habits. Members catch the habit of constantly assessing themselves for their strengths and areas for improvement that they themselves perceive what knowledge, skills, and attitudes they need to acquire to attain team goals. In the process, they attain individually excellence as well. An example is in the case of a musical orchestra: each member plays a different instrument. In order to achieve harmony of music from the different instrument, members will polish their part in the piece, aside from practicing as an ensemble. Consequently, they improve individually as an instrument player.
Coaching develops high commitment to common goals.
A coaching leader balances the attainment of immediate targets with long-term goals towards the vision of an organization. As mentioned earlier, with the alignment of personal goals with organizational or team goals, personal interests are kept in check. By constantly communicating the vision through formal and informal conversations, the members are inspired and motivated. Setting short-term team goals aligned with organizational goals; and making an action plan to attain these goals can help sustain the increased motivation and commitment to common goals of the members.
Coaching produces valuable leaders.
Leadership by example is important in coaching. A coaching leader loses credibility when he/she cannot practice what he/she preaches. This means that a coaching leader should be well organized, highly competent is his/her field, communicates openly and encourages feedback, and has a clear idea of the organization’s vision-mission-goals. By vicarious and purposive learning, members catch the same good practices and attitudes from the coaching leader, turning them into coaching leaders themselves. If a member experiences good coaching, he/she is most likely to do the same things when entrusted with formal leadership roles. Some words of caution though: coaching is just one of the styles of leadership. It can be done in combination with the other five emotional leadership styles depending on the profile of the emerging team. Moreover, coaching as a leadership style requires that you are physically, emotionally, and mentally fit most of the time since it involves two levels of coaching: individual and team. Your members expect you to be the last one to give up or bail out in any situation especially during times of crises. A coaching leader must be conscious that coaching entails investing time on each individual, and on the whole team. Moreover, that the responsibilities are greater since while you are coaching members, you are also developing future coaches as well.
PS: You can "Take Action Today" by Network Marketing" href="http://evanscraig.com/marketing-system-setups/jump-start-your-network-marketing/">Jump Starting your Business today, with an online business that compliments your Offline business.
Permanent link to this article: http://evanscraig.com/2012/09/why-coaching-is-the-way-to-go-in-team-management/
Mobile marketing is the use of cell phones and other mobile devices to market a brand or message, and it plays a powerful role in an integrated marketing strategy. Mobile Marketing is commonly used in order to increase brand awareness, generate customer opt-in databases, and drive attendance to specific events and locations.
In the year 2008, US mobile users dispatched and attained normally 357 text messages monthly, in comparison to making 204 voice calls a month, good Nielsen Report. In the present technology age the cellular marketing business is now top-of-the-line way to help your company connect and discover your customers.
It is best to first seek out is your audience engaged? In the meantime viewing and paying attention has stopped being enough. You ought to have to invite your viewers to participate in and deliver non-traditional income for marketers and computer programmers. Mobile marketing business utilizes SMS Marketing (i.e. text alerts) & short codes that will help you better achieve your required targets.
Made use of by a lot of the mobile marketing businesses the SMS advertising and Message Marketing is not only just a buzz, it is the buzz inside numerous pockets and purses. Individuals are mobile and on this point in time you should discover if your business is applying SMS mode of advertising since the SMS marketing is easily the most convenient and affordable ways to get through to your target customers.
The mobile marketing marketplace is anticipated to produce proceeds ranging approximately $1bn and $24bn within four years. You will find multiple proven kinds of just what a mobile marketing strategy may need to look like to be effective.
In the magnificent but unlamented dotcom boom, the vital objective for most online applications appeared to be "attracting eyeballs" (users) who would then attract enough advertising profits in becoming ad supported. The phrase "ad-supported" is being used with greater regularity inside mobile market also, with applications, content, and even cellular service being taken into consideration.
Emboldened from the success of Google and the numerous web sites making money with Google advertising, dozens of new corporations and corporations have set their sights on the cell phone as the next advertising opportunity.
Most of the mobile marketing companies give additional features as one of them is that customers can receive updates about your organization and services on their own mobile device through a keyword and provided short code or simply by opt in for your app.
The potential market for mobile marketing business can vary from the comparatively unsophisticated smaller advertising patrons attracted to Google and enormous scale national and international "brand" advertisers (automakers, soft drinks, fast food), who request rigorous measurement methods before they'll part with their 9-figure ad budgets.
In many cases print advertising is becoming less and less effective at reaching advertisers’ desired customers. Hence as a bottom line, many of them are turning to more targeted and cost-effective approaches. Approaches that achieve more for less than print could ever or would. The mobile marketing businesses can do the job very efficiently as they can get the client company’s core concept to the targeted market in much a shorter time period.
For YOUR Success,
- Do you have Mobile Marketing Plan?
- Do you need a mobile site?
PSS: Here is another Evans Recommends!!
Permanent link to this article: http://evanscraig.com/2012/09/mobile-marketing-business/
44% have made a purchase following a local search on their phone
*Google & Ipsos
Mobile is the ultimate tool for local marketing
77% have contacted a business following a local search on their phone
*Google & Ipsos
- It knows where you are:
this can help you provide a customized message to users.
- It’s personal:
typically people have one mobile device, with a 1:1 relationship.
- It’s available 24/7:
it’s probably the first thing you check when you wake up.
- It’s social:
the essence of the device is that it is a social tool for communicating.
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There's a difference between having the interest to establish a home business and being able to do home business. Before you quit your line of work and begin a home business you ought to first ask yourself assorted questions.
The first thing that you're supposed to do is be realistic before you consider setting things up and creating your home business. Have some ample time and ask yourself assorted simple questions. The first question that's supposed to be in your mind before you start a home business is whether you are ready to start.
Having self-assurance is very important when it comes to business and without assurance you cannot go far. For a home business to start you must believe that it is going to flourish.
You won’t be amazing at being a home business owner unless and until you condition your brain for entering a business and then making the most of it.
And so, how do you accomplish that effectively? Here are a few awesome hints on how you're able to become that amazing home business owner.
- Why Home Business: The Untold Benefits
- How to Identify Profitable Niche Areas
- How to Start a Home Business
- Home Business Success Stories
- Effective Ways to Sell Your Home Business
Over the next couple of weeks, I shall go over the above topics taken from “The Home Owner’s Business Handbook”.
The Social Network Connoisseur
PS: If you want to just get all the info now, you can order YOUR copy of the “The Home Owner’s Business Handbook” at http://www.evanscraig.com/recommends/HomeBusinessHandbook/
Permanent link to this article: http://evanscraig.com/2012/08/the-home-business-owners-handbook-for-getting-started-and-growing-fast/