Statistical analysis of web traffic can be a valuable tool for a number of different reasons. But before you make full use of this tool, you need to understand how to interpret the data.
Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you do not understand how to apply it to your particular business and website. We can begin by examining the most basic data - the average visitors to your site on a daily, weekly, and monthly.
Web Analysis Statistics for March, 2012
These amounts are the most accurate measure of your website traffic activity. It appears as more traffic is recorded, the better you can assume website do, but it is an inaccurate perception. You also have to look at the behavior of your visitors once they arrive at your website to accurately measure the effectiveness of your site.
There is often a great misconception about what is known as, “hits” and what is really effective, quality traffic your site. ‘Hit’ means that the number of requests for information received by the server. If you think about the fact that a hit only to equate the number of images per page, you'll get an idea of how exaggerated the concept of ‘hits’ can be. For example, if your homepage has 15 graphics, the server reports it hit 15 times, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, ‘hits’ are not useful in assessing your website traffic.
Web Analysis Statistics
More and more visitors coming to your website, then the more accurate your interpretation will become. The more traffic on your website creates a more accurate assessment of overall trends in visitor behavior. With a smaller amount of visitors, the more a few anomalous visitors can distort the analysis.
The goal is to use statistical web traffic to know how well or how poorly your site is working for your visitors. One way to determine that is to find out how long the average visitors stay on your site. If time spent is relatively brief, it usually indicates a problem with it. The challenge is then to find out what the problem is that calls for them to leave.
It could be that your keywords will be directed to the wrong type of visitors of your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use knowledge of how much time visitors spend on your site to determine the specific problem, and then to fix the problem, continue to use time spent as a measure of how effectively you have to be setup.
In addition, statistical web traffic can help you determine your websites’ effective and ineffective areas. If you have a page that you believe is important, but visitors leave it rapidly, that page needs attention. You can, for example, consider improving the links to this page by making it more visible and interesting, or you can enhance the look of the page or the ease that your visitors will be able to access the necessary information on the page.
If, on the other hand, I noticed that the visitors will spend a lot of time on pages that you think is more important, you might consider moving some of your sales copy and marketing focus to a specific page.
As you can see, these statistics will show important information about the effectiveness of individual pages, and visitor habits and motivation. This is important information for any successful Internet marketing campaign.
Your website you will no doubt have exit pages, such as the final order or contact form. This is the page that you can expect your visitor to exit rapidly. However, not every visitor to the site you will find what he was looking for, so statistics may show a number of different exit pages. This is normal unless you notice a trend out on a particular page is not intended as an exit page. In this case a significant percentage of visitors will checkout your website page is not designed for that purpose, you should closely examine a particular page to see what the problem. Once you determine potential weaknesses on that page, minor changes in content or graphic may have a significant impact on visitors to keep moving through your site instead of leaving through the wrong exit page.
Web Analysis: Entry & Exit Pages Statistics
Once you have evaluated your visitor statistics, it is time to turn to your keywords and phrases. Notice if particular keywords manage certain types of visitors to your site. More targeted the visitor - meaning that they will find what they are looking for your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword.
However, if you see a large number of visitors is a direct - or should I say misdirected - to your site with certain keywords or phrases, keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors used to find your site will give you a vital understanding of your visitor, its needs and motivations.
Web Analysis: Keywords (Search Terms) Statistics
Finally, if you notice that users are finding your website by typing in your company name, open the champagne! This means you have achieved a significant level of brand recognition, and it's a sure sign of growing success.
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