Last week I met with about 35 High School students from a Native High School near the Navajo Nation in Page, AZ. The City of Page is within the Grand Circle, which attracts tourists from all over the world. It is part of a Home Town Competitiveness (HTC) Program to help the City of Page businesses succeed during both Winter & Summer. I am one of the Business Coaches for the program & I volunteered to be the Entrepreneurial Coach for these young entrepreneurs. To start out with, I related to them with my story, as a Navajo from Shiprock, NM, Navajo Nation, who has worked with quite a few start-ups & even started a half a dozen brick & mortar companies, as well as online companies. I showed them some of my online companies and told them about the many failures (& what I learned from them!). Currently I started another company called "DC Internet Technology", which specializes in Local & Mobile Marketing, here in Page, AZ.
Showed them starting out online with Evans Craig, Social Network Connoisseur at www.EvansCraig.com I work with entrepreneurs& small companies, then with DC Internet Marketing at www.DC-Internet-Marketing.com, where I work with companies & large corporations, & finally now, with DC Internet Technology at www.DC-Internet-Tech.com, where I work with local companies to get more customers from the community (via Social Networking) and get more customers from our communities visitors (tourists) via Mobile Marketing. Getting the visiting tourists to look up from their smartphones, make an immediate decision to go to the found business (via a Mobile Site that features "Call-To-Action" Landing pages).
I also issued a Challenge to them;
- Challenge: To create an Online Business utilizing local resources
- Winners: (up to 5) Run through the "Starting Your Own Online Business Package" with FREE hosting up to 1 year.
Starting a Business with No Money
As a treat, I would like them to see an episode of Marie Forleos', "How To Start a Business with No Money".
Yes, you can host your own Blog with WordPress on wordpress.com or download from wordpress.org to host on your own, but the hosting usually costs a monthly or annual fee.
Starting a Business with Only an Idea
When all you have is an idea, what do you do to make that idea come to life?
To get them to know what to do with that idea, I had them fill out two forms;
- A Marketing Questionnaire called build your online marketing plan - It helps them brainstorm about their idea & how it will be implemented
- A 3 page Business Plan - (YES, 3 pages) It helps them figure out what resources are needed to make their idea come to life, financially, as well as laying out the needed resources.
Starting a Business with No Resources
So how can you start the business with NO resources, you can't, but a little bit of brainstorming with;
- The Marketing Questionnaire called build your online marketing plan - It helps them brainstorm about their idea & how it will be implemented
With the help of others doing the same kind of thing, you all of the sudden have lots of like-minded resources. Just meeting with these others and brainstorming together for 1/2 hour, about each idea, will usually help you find the local resources, when you thought there were none! So start a MeetUp for Local Businesses & have a few Networking Rounds to gather up your local resources. Start with the joining the local Chamber of Commerce, they usually have Networking Meetings every month. There You Go, my first meeting with the students & we will see which ones actually fill out the two questionnaires. I'll continue this later, but next;
- I will be meeting with local businesses to see how pooling our resources together, we can all succeed in making our existing businesses a Growth business.
This next series of HTC meetings will be with 10+ selected local businesses, interviewing them, & gathering the needed resources to take their business to the next level!
91 7th Ave., B3154
Page, AZ 86040
Washington, DC number: (202) 710-2995
NEW Local AZ number: (928) 660-0578