Mobile marketing is the use of cell phones and other mobile devices to market a brand or message, and it plays a powerful role in an integrated marketing strategy. Mobile Marketing is commonly used in order to increase brand awareness, generate customer opt-in databases, and drive attendance to specific events and locations. In the year …
Category Archive: Marketing Plan
Permanent link to this article: http://evanscraig.com/2012/09/mobile-marketing-business/
Jul
21
How Do Teens Communicate?
Today’s youth are the next generation of loyal customers. Those with jobs tend to have fewer financial responsibilities and more disposable income than older generations. To sell to them, it’s important to speak their language. This year’s scholarship contest included a survey asking teens about the social networks and technology they use to communicate daily. …
Permanent link to this article: http://evanscraig.com/2012/07/how-do-teens-communicate/
May
18
Do you have a Mobile Marketing Plan?
More companies are getting Mobile Marketing campaigns currently, as Smartphone usage changes the way in which people obtain content and services on the go. Some of the latest researches just said that mobile advertising has doubled in the past a couple of years, as more companies invest in this medium to reach a new style …
Permanent link to this article: http://evanscraig.com/2012/05/do-you-have-a-mobile-marketing-plan/
Jan
25
Who is your target market?
This post is defining a piece of your overall Marketing Plan, A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use. which …
Permanent link to this article: http://evanscraig.com/2012/01/who-is-your-target-market/













