Category Archive: SMS Marketing

Sep 07

Tips for a More Successful SMS Campaign

Guest Author, Krisit Munno SMS campaigns have become a popular marketing tactic over the past few years due to the rise in mobile devices. Many companies are realizing that they can reach their audience quickly and efficiently through the use of Mobile Marketing, and SMS campaigns are one of the most used methods. SMS is popular …

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Permanent link to this article: http://www.evanscraig.com/2012/09/tips-for-a-more-successful-sms-campaign/

Aug 10

SMS (Text) Marketing Trumps Social Media Marketing

SMS (text messaging) has open rates of 98% vs the 27% email open rates or Social Media view rates. Since there are 234 Million Mobile device users vs the 91 Million Facebook users (which you HAVE to be able to login too to see them), shows that businesses can target thier own existing consumers and …

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Permanent link to this article: http://www.evanscraig.com/2012/08/sms-text-marketing-trumps-social-media-marketing-2/

Jul 21

How Do Teens Communicate?

Today’s youth are the next generation of loyal customers. Those with jobs tend to have fewer financial responsibilities and more disposable income than older generations. To sell to them, it’s important to speak their language. This year’s scholarship contest included a survey asking teens about the social networks and technology they use to communicate daily. …

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Permanent link to this article: http://www.evanscraig.com/2012/07/how-do-teens-communicate/

Jul 20

SMS (Text) Marketing Trumps Social Media Marketing

SMS (text messaging) has open rates of 98% vs the 27% email open rates or Social Media view rates. Since there are 234 Million Mobile device users vs the 91 Million Facebook users (which you HAVE to be able to login too to see them), shows that businesses can target thier own existing consumers and …

Continue reading »

Permanent link to this article: http://www.evanscraig.com/2012/07/sms-text-marketing-trumps-social-media-marketing/

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